查看文章

Niche companies are per definition idiosyncratic. They survive in a competitive world by mastering a small market niche, providing what their customers need. This often requires a flexible organization, and the ability to customize products. To be more efficient, many of these companies rely on extensive use of IT, often by installing general Enterprise Resource Planning (ERP) systems. These systems have grown from isolated systems that handle planning based on incoming orders and the component structure of the various products, to systems with ambitions to embrace the total functioning of the company including vendor and customer relation management. In this paper, we present four case studies. One company is a part of a large enterprise, but performs niche functions within this enterprise. The other three are small‐ or medium‐sized enterprises. Each of these performs in small niche markets. Common to …