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To examine whether the consumption of Spanish‐language news influences perceptions of issue salience among Latinos, the largest ethnoracial group in the United States.

This mixed‐methods analysis incorporates conceptual content analyses of English and Spanish‐language online newspapers from major Latino metropolitan areas, logistic regressions, and robustness checks to predict the salience of Latino issues.

Spanish‐language news media covers immigration to a much greater extent than mainstream media, even within the same geographical locations; as a result, Latinos who consume Spanish‐language news are more likely to report immigration as a salient issue, even after accounting for important predispositions such as nativity and in‐group linked fate.

This study highlights the importance of Spanish‐language and ethnic media in a growingly diverse …