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This paper presents a tool for the evaluation of employer-based transportation demand management (TDM) strategies. The conventional method of evaluating TDM strategies has typically been to conduct expensive before-and-after strategy implementation surveys. As an alternative approach, this research uses a joint revealed preference (RP) and stated preference (SP) survey (the RP–SP survey) administered before deployment of the TDM strategy, which is more cost-effective and efficient. The data collected from the RP–SP survey were used to estimate an advanced discrete choice model, which was packaged into a spreadsheet-based tool for TDM decision support. The tool adopted the concept of penetration rate, whereby only a subset of the target population could be targeted for any specific TDM strategy. The tool that was developed provides an alternative approach for the predeployment evaluation of any …