查看文章

Over the last two decades, an exponential rise has been observed in the growth of spiritual tourism where travellers are preferring and visiting places of religious inclination seeking to align their body and mind. In the current fast paced life where stress, anxiety, insecurities and depression have become common place, travelling to certain places that provide connection with the almighty or peace to the traveller has become very important. Spiritual tourism in India has always been very highly valued and is active as an industry in a country known as the land of temples and gods. Many globally popular destinations exist in India that attract both domestic and international travellers alike. Destinations like Puri Jagannath, Kedarnath, Amarnath Yatra, Rishikesh, Varanasi, and Haridwar have developed their image and branding power over the years for the peace and meditating impact they have on their tourists. This trend has also been enhanced by the overall image of India as a country for religious and spiritual tourism where lakhs of international tourist come for relaxation and peace.