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Consumer tests are one of the most important activities in product development. More evidence indicates that consumer emotions in real life are mostly driven by unconscious mechanisms, and implicit measurements are regarded as beneficial by an increasing number of sensory and consumer scientists. Nonverbal manner such as facial expression analysis is a supplement to the declarative method and brings very insightful results. Up until now, the facial expression analysis for consumers’ acceptance identification is limited to investigate the relationship between hedonic rating and facial expression descriptors, such as facial coding system (FACS or MAX), discrete facial expressions (i.e. happiness, sadness, surprise, fear, anger, and disgust), and affective dimensional model (valence and activation). In this study, we attempt to develop a direct mapping model between the hedonic rating and facial responses …