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The rising interest in the integration of digital advanced manufacturing and production systems in the Industry 4.0 context is one of the main factors in the introduction of Additive Manufacturing (AM). The novel technology might change the way firms operate, and the way they interact with consumers, opening new horizons for an improved profit margin and more sustainable business models. The research presented a comprehensive review on the potent role of AM in adhering to customers’ complicated and unique needs using various technologies and techniques, as it discussed the role of AM in introducing new business models that increase the business competitiveness and profitability through an optimisation of production processes. In addition, AM is grasping with innovative solutions varying from waste reduction to shorter supply chains to longer products lifecycle, incentivising firms to adopt it for the …