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Recommender system is a computer-based intelligent technique which facilitates the customers to fulfill their purchase requirements. In addition to this, it also helps retailers to manage the supply chain of their business and to develop different business strategies keeping in pace with the current market. Supply chain management (SCM) involves the streamlining of a business’s supply-side activities to remain competitive in the business landscape. Maximizing the customer value is another important activity of SCM to gain an advantage in the market. In this work, the K-Means clustering algorithm has been used for the effective segmentation of customers who have bought apparel items. PCA has been used for dimensionality reduction of different features of products and customers. The main focus of this work is to determine the different possible associations of customers in terms of brand, product, and price …