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The purpose of this study was to predict the intention of undergraduate students that use social media to change their sleep behavior and understand the perception of quality of sleep by applying the I-Change Model (ICM) as a framework for education. The causal relationship of the factors studied were analysed based on structural equation modelling (SEM) with SmartPLS 3 software. The results show that to increase their intention to change their sleeping habits, students must be advised about the benefits of sleep and the dangers that may arise from sleep problems, including recommendations regarding the frequency of social media use appropriate for each day. In addition, student motivation, the right amount of social media, and attention to quality of sleep are important factors in predicting students intention to change sleep behavior.