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This research aims to develop a Cultural Tourism Web Service via Augmented Reality for Public Relations in Prachuapkhirikhan Province and to evaluate the performance of the system the satisfaction of tourists about the system. The Cultural Tourism Web Service System was developed using WordPress program. The cultural tourist attractions in Prachuapkhirikhan province was presented via Augmented Reality. A questionnaire for evaluating system performance was considered by three experts choosing by the purposive sampling method, and a questionnaire for examining the satisfaction with the system was carried out by 400 tourists selected using a random sampling method. The statistical data analysis was used to calculate the mean and standard deviation. The results indicated that the developed system with an Augmented Reality web service is able to present information concerning cultural tourism in a …