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ปี ที่ 17 ฉบับ ที่ 1 มกราคม-เมษายน 2565 Vol. 17 No. 1 January-April 2022 technique. The results show that the most influential factor in online marketing communication through line application is the use of line official account, which is statistically significant at the 0.05 level; followed by the line chatbot usage and line sticker usage, respectively. The overall variance of OTOP purchasing decisions is at 78.4%. Furthermore, according to the statistical data collected from the use of the line sticker named" Maekaonline"(which was created and is available on the line's sticker shop) users are most likely to send the stickers, as well as to send the message" Good products of Prachuap Khiri Khan". Therefore, this research result can be used as a guideline in online marketing communication to reach customers.