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We propose Coactive Learning as a model of interaction between a learning system and a human user, where both have the common goal of providing results of maximum utility to the user. At each step, the system (e.g. search engine) receives a context (e.g. query) and predicts an object (e.g. ranking). The user responds by correcting the system if necessary, providing a slightly improved -- but not necessarily optimal -- object as feedback. We argue that such feedback can often be inferred from observable user behavior, for example, from clicks in web-search. Evaluating predictions by their cardinal utility to the user, we propose efficient learning algorithms that have average regret, even though the learning algorithm never observes cardinal utility values as in conventional online learning. We demonstrate the applicability of our model and learning algorithms on a movie recommendation task, as well as ranking for web-search.