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Knowledge management (KM) is relatively new, but still a very hot topic in management research and practice. Leading companies are reshaping their organizations in order to increase their ability in managing knowledge sharing and transfer within and across their organizational boundaries. KM is today considered by many scholars the next arena for global competition. Product innovation (PI), in particular, is one of the most promising areas, where KM is today applied and studied. Management literature has underlined how knowledge becomes the only source of sustainable competitive advantage in turbulent contexts, and the cognitive perspective represents the most adequate approach to analysing and understanding PI as a continuous learning process rather than as a sporadic event. Since the early 1990s, many contributions emerged from different fields, but after nearly one decade, KM is not yet a unitary …