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The exploding popularity of mobile devices enables people to enjoy benefits brought by various interesting mobile apps. However, the ever-increasing data traffic has exacerbated the congestion on current cellular networks, which results in users' dissatisfaction, especially in crowded areas. Hence, how to alleviate data traffic in cellular networks becomes a challenging problem. Traditional methods rely on mobile offloading techniques to deviate the data traffic originally targeted to cellular networks, such as the small cell, Wi-Fi, and opportunistic communication. Unfortunately, mobile users still experience severe congestion when a large number of users request for data. Facing these challenges, we introduce the concept of mobile participation to assist data offloading by leveraging the mobility of users and the social features among a group of users. A mobile caching user, who pre-caches a certain amount of …