作者
Hyo Jung Julie Chang, Tun-Min Catherine Jai
发表日期
2015/10/5
期刊
Social Responsibility Journal
卷号
11
期号
4
页码范围
853-867
出版商
Emerald Group Publishing Limited
简介
Purpose
The purpose of this study is to examine the strategies that fast fashion retailers use to position sustainability by applying the stimulus-organism-response model. Specifically, this study investigated how sustainability positioning strategies influenced perceived corporate social responsibility (CSR) effort, price value and brand equity.
学术搜索中的文章
HJJ Chang, TMC Jai - Social Responsibility Journal, 2015