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Despite active advocacy for access to sexual and reproductive health (SRH) services in the US, persistent restrictions have created barriers to care. We sought the perspectives of key stakeholders on what makes for an effective SRH physician advocate and thoughts about the successes, failures, and needs of the abortion advocacy movement.

We interviewed 15 SRH key informants (KIs) in sectors with expertise in organizational policy and advocacy (n=6); clinical leadership and education (n=3); media (n=3); and reproductive justice (n=3) as part of a mixed-methods evaluation of a physician advocacy training program. The analytic team coded repeating ideas and conducted a thematic analysis, organizing findings within KI perspectives on the role of physician advocates; successes, failures, and needs in SRH advocacy; and recommendations on the composition and components of an ideal …