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This article analyzes factors affecting travel behavior changes at the individual level in light of the COVID-19 pandemic in Japan, in the context of non-binding self-restriction requests. In particular, this study focuses on the effects of risk perception and social influence. A panel web-survey was conducted targeting residents of the Kanto Region, including the Tokyo Metropolis. In addition to describing the observed patterns in behavioral change, we modeled behavioral changes of four key, non-work-related activities: (i) grocery shopping, (ii) other types of shopping, (iii) eating out, and (iv) leisure. For eating-out and leisure the distinction was made between going alone or in groups. Based on the observed distributions of these activities, regression models of going-out frequency were estimated for shopping, while for eating-out and leisure, which showed considerably smaller frequencies, a discrete choice approach …