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Innovation in local economic development strategy is necessary to support struggling regions and foster growth across municipalities with varying resources and needs. This paper presents a case of innovation in local economic development strategy to illustrate how institutional entrepreneurship can be used as a tool to help local governments innovatively approach economic development strategy. Through the creation of the Wireless Research Center of North Carolina, institutional entrepreneurs transformed the institutionalized role for local government in economic development, while simultaneously creating a new institutional form that would support local development goals.