作者
Melissa J Ferguson
发表日期
2008/12
期刊
Journal of personality and social psychology
卷号
95
期号
6
页码范围
1268
出版商
American Psychological Association
简介
Findings showed that the nonconscious activation of a goal in memory led to increased positive implicit attitudes toward stimuli that could facilitate the goal. This evaluative readiness to pursue the nonconscious goal emerged even when participants were consciously unaware of the goal-relevant stimuli. The effect emerged the most strongly for those with some skill at the goal and for those for whom the goal was most currently important. The effect of implicit goal activation on implicit attitudes emerged in both an immediate condition as well as a delay condition, suggesting that a goal rather than a nonmotivational construct was activated. Participants' implicit attitudes toward a nonconscious goal also predicted their goal-relevant behavior. These findings suggest that people can become evaluatively ready to pursue a goal whenever it has been activated—a readiness that apparently does not require conscious …
引用总数
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MJ Ferguson - Journal of personality and social psychology, 2008