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Owing to the increasing concerns about customer needs in the current competitive market, the identification and incorporation of customer requirements (CRs) into product configuration designs have raised the interest of both researchers and practitioners. Most of the design methodologies focus on explicit technical domains to define CRs into specific design parameters directly. However, the CRs are so complicated that they are usually expressed in vague, ambiguous language containing uncertain information and are not in the form of well-defined specifications of product attributes and components. Kano’s model provides a qualitative way to classify CRs accurately. However, research contributions are seldom found in terms of quantitatively integrating Kano’s model with product designs. This paper identifies a novel approach based on the quantification of Kano’s model for integrating CRs into product …