作者
Marie-E Godefroid, Ralf Plattfaut, Björn Niehaves
发表日期
2023/9/1
图书
International Conference on Business Process Management
页码范围
323-340
出版商
Springer Nature Switzerland
简介
This study presents an online experiment to analyse two measures (success stories and additional information) to overcome a potential status quo bias towards adopting robotic process automation (RPA) in the nonprofit sector using 150 participants and two treatments. Data is analysed using PLS-SEM. Our findings indicate that the adoption of RPA technologies in the nonprofit sector is indeed influenced by status quo bias. Moreover, the treatment of success stories might help to overcome some aspects of this bias. Future research should focus on the application of RPA in the nonprofit sector, deepening our understanding of cognitive biases and technology adoption, and testing further potential countermeasures. Our findings should inform organisations that develop a communication strategy within their RPA implementation efforts. This study is one of the first efforts to close the gap of missing RPA studies in the …
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ME Godefroid, R Plattfaut, B Niehaves - International Conference on Business Process …, 2023