作者
Nyoman Sri Subawa, Caren Angellina Mimaki
发表日期
2019/8/12
图书
Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science
页码范围
1-4
简介
Micro, Small, and Medium Enterprises (MSMEs) plays an important role in a country's economic growth especially in those developing countries. Nonetheless for this industry to continue grow and sustain, entrepreneurs need to be actively involved in e-marketplace as many consumers now prefer to do online purchases or transactions since it is convenient. Thus, this paper aimed to study the e-marketplace acceptance in terms of performance expectancy and task technology fit by the entrepreneurs in selected provinces of Bali. The questionnaire of this study was distributed among 100 entrepreneurs from Gianyar, Denpasar and Badung. Data from the questionnaire were analyzed using and IBM SPSS software and SmartPLS software. Analysis of the results showed that performance expectancy had positive influence towards the entrepreneurs' intention in adopting e-marketplace with p = 0.010 and t-statistic = 2 …
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NS Subawa, CA Mimaki - Proceedings of the 2019 2nd International Conference …, 2019