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Disruption is interpreted as a change that occurs using new ways and patterns, this has affected many things including the tourism industry in Bali. Hegemony occurs massively through the use of information technology, especially social media, which is carried out by consumers and producers through their digital marketing networks. As one of the main destinations of world tourism, and very strong in maintaining its customs, culture and traditions, Bali must bow to disruption followed by transformation. The problem of this research is how is the practice of consumer hegemony in the era of disruption? The study was conducted in the Province of Bali, Indonesia, considering the choice of research locations due to rapid changes in community behaviour, in line with global cultural changes that affect cultural changes in local communities. Data was analysed descriptively, qualitatively and interpretatively, by collecting data through observation, interviews and participation in action research. Determination of informants in this study using purposive techniques, especially judgment and convenience through the interview process. Data validity testing is done by triangulation. The results show that there has been a hegemony over consumers in this era of disruption, which is practiced through the dominance of producers through social media. The marketing of tourism services has experienced a disruption, which includes a disruptive mindset and a disruption society on marketing agents who initiate sales of tour packages online, network and use applications. Consumers have become marketing agents for their environment, and are a reference to future …