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Understanding why some parks are used more regularly or intensely than others can inform ways in which urban parkland is developed and managed to meet the needs of a rapidly expanding urban population. Although geolocated social media (GSM) indicators have been used to examine park visitation rates, studies applying this approach are generally limited to flagship parks, national parks, or a small subset of urban parks. Here, we use geolocated Flickr and Twitter data to explore variation in use across New York City's 2143 diverse parks and model visitation based on spatially-explicit park characteristics and facilities, neighborhood-level accessibility features and neighborhood-level demographics. Findings indicate that social media activity in parks is positively correlated with proximity to public transportation and bike routes, as well as particular park characteristics such as water bodies, athletic facilities …