作者
Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Rohaizat Baharun, Farrah Merlinda Muharam
发表日期
2016/12/1
期刊
Advanced Science Letters
卷号
22
期号
12
页码范围
4283-4287
出版商
American Scientific Publishers
简介
Consumers nowadays prefer the opinions and reviews from others aside themselves before committing to purchase any products and services. Adopting opinions and reviews that are posted online to aid purchasing decision (Electronic Word-of-Mouth adoption) is considered an effective way for consumers who are faced with numerous choices of products and services. This study aims to investigate the effects of E-WOM on green purchase intention by investigating the relationships between independent variables (sender’s expertise, receiver’s search extent and message trustworthiness), mediating variable (E-WOM review adoption) and dependent variable (green purchase intention). Guided by Source Credibility Theory (SCT) as the underlying theory, this paper provides the scale items to measure the aforementioned relationships.
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