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Tanzania, like other Sub-Saharan African countries, is struggling to control the trade in counterfeit goods which is driven by many factors. The counterfeiting business has a wide range of effects. Different regulatory techniques are used to curb the trade. This study examines the regulation of the counterfeit goods trade in Tanzania and appraises its potential in tackling the trade. The study explores the evolution, drivers and impact of the trade in counterfeit goods; investigates regulatory techniques for controlling the counterfeiting business; and evaluates the potential of those techniques in curbing the trade. The analysis of documentary materials was carried out and the fieldwork research, which involved conducting interviews, administering questionnaires and making observations, was undertaken. The findings show that the markets in Tanzania are flooded with counterfeit products. The counterfeit goods trade in …