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This paper is a synthesis of the discussions and ideas that were generated during the workshop on “Stated preference surveys and experimental design” at the 2014 Travel Survey Methods Conference in Leura (Australia). The workshop addressed the challenges related to the design and implementation of stated preference surveys as a way to capture richer behavioural information on the preferences of individuals and groups. The discussion began by reviewing the current state of stated preference surveys and whether and what we have been doing correctly. We then analysed the areas where improvements are still needed, how we can achieve them, and some pros and cons of each improvement.