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This study aims to examine the impact of COVID-19 and sustainable ecommerce in Hungary and Kenya. COVID-19 has devastated the global economy, resulting in financial and job losses. Routine changes in spending have moved the focus from non-essential to essential items, due to the impact of COVID-19, the associated economic meltdown, and the deterioration of people’s physical and mental health. However, e-commerce can be a better option to stop the spread of COVID-19 due to its real benefits and usefulness in solving the challenges faced.