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Bosnia and Herzegovina (BiH), a country in transition, is currently implementing motorway pricing schemes due to the financial constraints. Considering the importance of user perspectives for a successful implementation of a road pricing scheme, and a lack of research in the South East Europe (SEE), drivers in BiH were surveyed. Total sample includes 15,321 respondents. Results indicate that 19% of respondents are unwilling to pay for road pricing, including a low average estimate for road tolls. In addition, the results provide comprehensive analysis of willingness-to-pay and willingness-to-accept, accounting for day of the week, vehicle origin, trip purpose, roadway use frequency, and income. The results are further interpreted in the context of a transition country, with high percentage of low income citizens, and lack of trust in public institutions. Planners can use the findings to determine the road toll price by …