作者
Hossein Shad Manaman, Shahram Jamali, Abolfazl AleAhmad
发表日期
2016/1/1
期刊
Computers in Human Behavior
卷号
54
页码范围
94-100
出版商
Pergamon
简介
Social media websites such as Facebook, Twitter, etc. has changed the way peoples communicate and make decision. In this regard, various companies are willing to use these media to raise their reputation. In this paper, a reputation management system is proposed which measures the reputation of a given company by using the social media data, particularly tweets of Twitter. Taking into account the name of the company and its' related tweets, it is determined that a given tweet has either negative or positive impact on the company's reputation or product. The proposed method is based on N-gram learning approach, which consists of two steps: train step and test step. In the training step, we consider four profiles i.e. positive, negative, neutral, and irrelevant profiles for each company. Then 80% of the available tweets are used to build the companies' profiles. Each profile contains the terms that have been …
引用总数
2015201620172018201920202021202220232024149101418201383