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If news organizations hope to keep readers, they must remain credible in the eyes of media consumers. This study considers how different online news formats can affect the perceived credibility of a news medium. Three news media were considered: online newspaper, journalist blog, non-journalist blog. Using an experiment, the researchers studied the effects of media use, media dependency, and political interest on the perceived credibility of a news medium. This study also discusses whether exposure to a medium that is primarily institutional is perceived as more or less credible than a news medium that appears more individualistic. Results showed that media use, dependency and political interest were not statistically significant predictors of credibility, but the non-journalist blog was found more credible than the other two media. The statistical significance might be explained by the non-journalist’s blog’s lack of attachment to an institution.