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Sustainable innovations such as electric vehicles (EVs) are important means to address global environmental and energy sustainability challenges – one of the key agendas of current strategic government policy. Although EVs have gradually penetrated the market, existing research on consumer preferences for EVs is mostly based on cross-sectional analysis, without sufficient attention devoted to consumer preference changes over time. To fill this gap, this study proposes a longitudinal approach to extend the EV adoption research. Specifically, this study illustrates the value of studying consumer preferences for EVs from a dynamic perspective and focuses on changes in preference heterogeneity across different marketA segments over time. This study conducts three waves of stated preference experiments from 2017 to 2019 from a same group of respondents. The mixed logit analysis shows that, over these three …