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Given the widespread popularity of autonomous vehicles (AVs), researchers have been exploring the ethical implications of AVs. Researchers believe that empirical experiments can provide insights into human characterization of ethically sound machine behaviour. Previous research indicates that humans generally endorse utilitarian AVs; however, this paper explores an alternative account of the discourse of ethical decision-making in AVs. We refrain from favouring consequentialism or non-consequential ethical theories and argue that human moral decision-making is pragmatic, or in other words, ethically and rationally bounded, especially in the context of intelligent environments. We hold the perspective that our moral preferences shift based on various externalities and biases. To further this concept, we conduct three Amazon Mechanical Turk studies, comprising 479 respondents to investigate factors, such …