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According to relational materialism and to performativity principles, the networks linking subjects and objects, technological devices and social protocols, digital contents and contexts describe the empirical dimensions of digital consumption. This paper discusses a series of questions and propositions which may complete the connections between the epistemological, theoretical, methodological and empirical bases of a research program focused on consumer roles. To this end, and in order to theoretically test the methodological rules of SoT, the concept of “working consumer” is particularly useful: immaterial labour can be “retraced” and sociality can be “re-assembled” within precarious networks of heterogeneous relations capable of producing “linking value”.