作者
Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu Wright
发表日期
2009/9/18
期刊
European journal of Marketing
卷号
43
期号
9/10
页码范围
1121-1139
出版商
Emerald Group Publishing Limited
简介
Purpose
–
The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being under‐explored.
Design/methodology/approach
–
The paper is discursive, based on analysis and synthesis of e‐consumer literature.
Findings
–
Despite a broad spectrum of disciplines that investigate e‐consumer behaviour and despite this special issue in the area of marketing, there are still areas open for research into e‐consumer behaviour in marketing, for example the role of image, trust and e‐interactivity. The paper develops a model to explain e‐consumer behaviour.
Research limitations/implications
–
As a conceptual paper, the study is limited to literature and prior empirical research. It offers the benefit of new research directions for …
引用总数
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C Dennis, B Merrilees, C Jayawardhena, L Tiu Wright - European journal of Marketing, 2009