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Crowdfunding, a new way of financing on web 2.0, has increased over recent years, but little is known about how entrepreneurs and project initiators increase their chances of successful fundraising through on-page and off-page communication activities. Using a dataset of 493 projects published on the dominant crowdfunding platform in Switzerland, we test communication-related determinants of fundraising success. Our results show that high media richness in the project description and high frequency and extensive project updates leverage fundraising success. In contrast, no beneficial effects from the use of social media platforms could be observed. The implications for research on crowdfunding and for practice are discussed.