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We investigate information cascades in the context of viral marketing applications. Recent research has identified that communities in social networks may hinder cascades. To overcome this problem, we propose a novel method for injecting social links in a social network, aiming at boosting the spread of information cascades. Unlike the proposed approach, existing link prediction methods do not consider the optimization of information cascades as an explicit objective. In our proposed method, the injected links are being predicted in a collaborative-filtering fashion, based on factorizing the adjacency matrix that represents the structure of the social network. Our method controls the number of injected links to avoid an “aggressive” injection scheme that may compromise the experience of users. We evaluate the performance of the proposed method by examining real data sets from social networks and several …