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This article examines the motivations for firms to participate in voluntary environmental programs and to adopt environmental management practices using data gathered from a survey conducted in 2005 of facilities located in Oregon operating in six industrial sectors. It is one of the first studies of voluntary environmental management to include small‐, medium‐, and large‐sized facilities as well as to include both privately and publicly owned facilities. In particular, we examine the effects of both external factors such as regulatory, consumer, and investor pressures, and internal factors such as technical and resource capacity, in influencing voluntary environmental behavior. The intent is to describe potential influences that have implications for designing and implementing private and public policies that foster effective voluntary environmental management by firms. We find that larger facilities are more likely to …