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Within the food and beverage industry in Malaysia, there is an emerging new wave, the online food delivery (OFD) service. Not just restricted to the take-away and eating out, online food ordering is the new eating out. The emergence of the online food delivery services could be attributed to the changing nature of urban consumers. Despite the importance and the changing consumer behavior towards OFD services in Malaysia, studies that address the contributing factors towards OFD services among urbanites still remain scant. Hence, the objective of this research is to establish an integrated model that investigate the relationship of several antecedents (perceived ease of use, time saving orientation, convenience motivation and privacy and security) with the behavioral intention towards OFD services among Malaysian urban dwellers. The results revealed positive effect of time saving orientation (TSO), convenience motivation (CM) and privacy and security (PS) towards behavioral intention (BI) of OFD services. The findings provide OFD service providers and scholars with significant insights into what compels urbanites to adopt OFD services.