作者
Asad Mohsin, Jorge Lengler, Preeda Chaiya
发表日期
2017/6/1
期刊
Journal of Hospitality and Tourism Management
卷号
31
页码范围
36-44
出版商
Elsevier
简介
The rising income level of the middle class in Thailand has also raised the disposable income and interest to visit tourism destinations abroad. In last seven years the number of outbound tourists has doubled suggesting a growth rate of 15% per annum. With a population of approximately 63 million and a change in perception of the Thai people that travelling is no longer a luxury but a beneficial and productive activity has given boost to the outbound tourism. This study adapts the Leisure Motivation Scale to determine travel motives of young Thai university students towards holidaying. A conceptual model with seven hypotheses is proposed which tests the relationship of constructs experiencing new culture, scenic values and adventure with travel interest and the impact of travel interest on intention to travel. Structural Equation Modelling with maximum likelihood method is used to test all relationships …
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