作者
Graham N Dixon, Brooke Weberling McKeever, Avery E Holton, Christopher Clarke, Gina Eosco
发表日期
2015/8
期刊
Journal of Communication
卷号
65
期号
4
页码范围
639-659
出版商
Wiley Subscription Services, Inc.
简介
Although most experts agree that vaccines do not cause autism, a considerable portion of the American public believes in a link. In an experiment (N = 371), we identified journalistic balance as a source of misperception about this issue and examined ways to attenuate misperceptions. In particular, by including weight-of-evidence information (i.e., stating that only one view is supported by evidence and a scientific consensus), we explored whether an article can present conflicting views without causing misperceptions. Including weight-of-evidence information fostered more accurate beliefs about an autism–vaccine link, but only for people with favorable pre-existing scientific views. However, this conditional effect disappeared when visual exemplars accompanied weight-of-evidence information. The findings of this study have both theoretical and practical implications for science communication.
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GN Dixon, BW McKeever, AE Holton, C Clarke… - Journal of Communication, 2015