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This paper introduces a semi-automated approach for the prioritization of software features in medium- to large-sized software projects, considering stakeholders’ satisfaction and dissatisfaction as key criteria for the incorporation of candidate features. Our research acknowledges an inherent asymmetry in stakeholders’ evaluations, between the satisfaction from offering certain features and the dissatisfaction from not offering the same features. Even with systematic, ordinal scale-based prioritization techniques, involved stakeholders may exhibit hesitation and uncertainty in their assessments. Our approach aims to address these challenges by employing the Binary Search Tree prioritization method and leveraging the mathematical framework of Intuitionistic Fuzzy Sets to quantify the uncertainty of stakeholders when expressing assessments on the value of software features. Stakeholders’ rankings, considering satisfaction and dissatisfaction as features prioritization criteria, are mapped into Intuitionistic Fuzzy Numbers, and objective weights are automatically computed. Rankings associated with less hesitation are considered more valuable to determine the final features’ priorities than those rankings with more hesitation, reflecting lower indeterminacy or lack of knowledge from stakeholders. We validate our proposed approach with a case study, illustrating its application, and conduct a comparative analysis with existing software requirements prioritization methods.