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The question of how the media are being used by individuals has not really entered the canon of traditional research interests and is not commonly used to characterize an established field of research in the discipline. We think this is worth changing. This volume therefore brings together a number of contributions that represent different perspectives, theoretical foundations and methodological approaches on this topic. In their entirety, they provide an overview of the work already done in the field so far and at the same time further develop it. This introductory chapter starts with some reflections on the relevance of this field of research. We then would like to attempt a rough overview of the relevant branches of research in this context in order to finally present and explain the selection of contributions collected in this volume.