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Battery electric vehicles (BEV) are widely regarded as crucial to decarbonising the transport sector and achieving the Paris Agreement goals. Yet, there is much political controversy over how to accelerate the uptake of BEVs, which is currently still rather slow in most countries. The most important controversy concerns the extent to which consumer-oriented policy measures, such as purchase price subsidies, tax breaks and subsidised charging infrastructure are needed. Based on a large-scale (n = 1′021) choice experiment, we examined the relevance of a broad set of potential obstacles and drivers of BEV uptake from a consumer perspective. Obstacles include purchase price, energy costs, maintenance costs, warranty, and range. Potential policy measures for overcoming such obstacles include, e.g., free public transportation tickets and car exchanges, government subsidies, warranty periods, and charging …