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Nowadays, routing proposals must deal with a panoply of heterogeneous devices, intermittent connectivity, and the users’ constant need for communication, even in rather challenging networking scenarios. Thus, we propose a Social-aware Content-based Opportunistic Routing Protocol, SCORP, that considers the users’ social interaction and their interests to improve data delivery in urban, dense scenarios. Through simulations, using synthetic mobility and human traces scenarios, we compare the performance of our solution against other two social-aware solutions, dLife and Bubble Rap, and the social-oblivious Spray and Wait, in order to show that the combination of social awareness and content knowledge can be beneficial when disseminating data in challenged networks.