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Communication network plays an important role in providing safe vehicular movement. The main achievement of VANET is providing comfort and safety for passengers. In addition to that, various transactions like information on accident, road condition, petrol bank details, menu in the restaurant, and discount sales can be provided to the drivers and passengers. The speed and time in which the message is sent and received plays an essential part in the Intelligent Transport System (ITS). For this the VANET requires efficient and reliable methods for data communication. Most of the earlier research works deal with the transaction based services provided by road side unit. Moreover the earlier works concentrate on the Intelligent Transport System limited to the city areas where road side units are available in plenty. But this paper discusses the usefulness of VANET outside the city limit. Usually vehicles which move outside the city area do not get the response from the Road Side Unit (RSU) as its availability is limited. For efficient data communication, an attempt has been made to create a new clustering concept among the VANET nodes. The approach of the present paper considers the Simple Highway Vehicular model (SHWM), in which a new clustering model has been introduced. This paper also focuses the service discovery through VANET in the absence of road side units when the vehicles are moving inside the city or outside the city.