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Attitude-related research in the existing sport literature has focused on measurement of the affect component to examine existing attitudes towards sport teams. Recent studies question sole reliance upon affective reactions to assess sport consumers’ attitudes towards sport teams. Current thinking conceptualises attitudes as possessing distinct structural properties such as importance, extremity, accessibility, certainty, and so on, whose combined presence is believed to be a better measure of attitude formation towards a focal object. This paper presents a conceptual model to advance our understanding of attitude formation relative to sport and athletic teams. The Fan Attitude Network (FAN) Model proposes a process through which the fulfilment of dispositional needs serves as a catalyst for the internalisation of a sport team. The internalisation process culminates in a sport identity that mediates the formation of the …