作者
J Scott Armstrong, Terry S Overton
发表日期
1977/8
期刊
Journal of marketing research
卷号
14
期号
3
页码范围
396-402
出版商
SAGE Publications
简介
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.
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JS Armstrong, TS Overton - Journal of marketing research, 1977
JS Armstrong - Estimating nonresponse bias in mail surveys.[ournal of …