作者
Daniela Corsaro, Renato Fiocca, Stephan C Henneberg, Annalisa Tunisini
发表日期
2013/9
期刊
Marketing Theory
卷号
13
期号
3
页码范围
275-302
出版商
SAGE Publications
简介
As portfolio models have evolved in the area of business marketing scholars have turned their attention from traditional product-based and transaction-oriented portfolios to portfolios based on business relationship considerations. However, the conceptualization of relationship portfolios has remained vague, and the applications of these analyses in business practice are quite limited. In a parallel stream of studies, the Industrial Network Approach (INA) has increasingly explored the concept of relationship value and highlighted the need to take into consideration the interdependent and dynamic features of business relationships as well as the phenomenological and situational nature of value perceptions. Although judgements in terms of relationship value applied to a set of business relationships are foundations of portfolio investment decisions, the connection between the two streams of research has not yet been …
引用总数
201320142015201620172018201920202021202220234527232571
学术搜索中的文章
D Corsaro, R Fiocca, SC Henneberg, A Tunisini - Marketing Theory, 2013