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One-way electric car-sharing services (ECS) are considered a promising solution for sustainable passenger mobility. To ensure balanced supply–demand of shared cars in the operational areas, ECS operators tend to explore user-based relocation strategies in addition to the costly operator-based ones. Through a stated preference experiment administered in the Netherlands, we study the travel preferences for ECS and user-based relocation strategies in a comprehensive framework integrating people’s current mobility choices and contextual variables. Incentives for picking-up/dropping-off shared cars at distant alternative locations and sharing rides are embedded in two sub-experiments of varied trip distances. The results from an error component multinomial logit (EC-MNL) model show multi-faceted preferences. Particularly, we find that people interested in ECS are willing to collaborate with ECS operators …