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Asking questions is a central element of Interactive Information Retrieval (IIR) studies, yet the challenges associated with asking "good" questions is are rarely discussed. This perspectives paper examines the development, evaluation, and application of questionnaires in IIR research. The authors draw upon prior literature and their own research to explore how to best construct and extract meaning from questionnaires. Since building IIR knowledge and theories requires the employment of valid, reliable, dimensional, and sensitive self-report measures, this paper's contribution is an overview of best practices for developing, administering, and analyzing questionaires.